Management, Books and Learning

Keys to Employee Satisfaction What You Can Do to Increase Employee Satisfaction BY  SUSAN M. HEATHFIELD Americans of all ages and income brackets continue to grow increasingly unhappy at work -- a long-term trend that should seriously concern employers, according to a report by The Conference Board. The report, based on a survey of 5,000 U.S. households conducted for  The Conference Board  by  TNS , finds only 45 percent of those surveyed say that they are satisfied with their jobs, down from 61.1 percent in 1987, the first year in which the survey was conducted. The Bad News About Employee Satisfaction While overall employee satisfaction has declined to 45 percent, the percentage of employees satisfied with their jobs is lowest in the under 25 age group with only 35.7 percent satisfied. Among employees in the age group 25-34, 47.2 percent are satisfied; employees in the age group 35-44 scored 43.4 percent in job satisfaction. ...

Nowadays, customers can obtain any information anytime and anywhere. All thanks to the Internet and technology. Hence, it is quite vital for the business owners to remember that social media or digital platforms can heavily influence the image of their companies. Digital marketing is a process of developing brand awareness online. In the era of a digital world, Digital Marketing tools and techniques provide much-needed insights to business owners with the best chances for competition, survival and even business growth. The Internet has evolved positively and has simplified the process of conducting business online. Owing to the technological advancements, it has opened new doors to small and medium size enterprises to utilize the resources in enhancing the business operations. Basically, this has drastically narrowed the gap between the big industry players and small players. So, if you don’t have a result oriented digital marketing strategy up your sleeves, it will be difficult ...

Cross Merchandising Retailing refers to the concept of selling merchandise in small quantities to the consumers for their end use. According to retailing, the individual can walk up to any nearby retail store and purchase products as per his need and pocket in small units for his own consumption. The display of merchandise at the store plays an important role in attracting the customers into the store . The display of the products at the retail store goes a long way in influencing the buying behaviour of the consumers. The presentation of the products is essential to create that first impression in the minds of the consumers. Cross Merchandising Cross merchandising refers to the display of opposite and unrelated products together to earn additional revenues for the store . Products from different categories are kept together at one place for the customers to find a relation among them and pick up all. According to cross merchandising: Unrelated products are d...

The mechanism of selling products in small quantities from fixed locations to the customers for their end use is called as retailing. In the current scenario where the end-user has several options to rely on, it is essential that the retailer promotes his brand well amongst the masses. Let us go through some  tips to promote a retail brand  well: Signage Signboards go a long way in creating brand awareness and promoting a particular brand. The signage must display the name as well as logo of the retail store. It must be installed at the right place visible to all even from a distance. It should not be very small. Small signages fail to attract the customers. Choose the right paint colour. Don’t add unnecessary information. Keep it simple but informative. Make sure the signage attracts the customers into the store. Choose the right theme. Advertising Advertising is a strong medium which influences the buying decision of the customer and prompts hi...

Retail Pricing - Different Types of Pricing Models The sale of goods from fixed points (malls, department stores, supermarkets and so on) to the consumer in small quantities for his own consumption is called as retail. According to the concept of retailing, a retailer doesn’t sell products in bulk; instead sells the merchandise in small units to the end-users. Retail Pricing Cost Plus Pricing Mechanism Every organization runs to earn profits and so is the retail industry. Cost plus pricing works on the following principle: Cost Price of the product + Profit (Decided by the retailer) = Final price of the merchandise. According to cost plus pricing strategy the retailer adds some extra amount to the actual cost price of the product to earn his share of profits. The final price of the merchandise includes the profit as decided by the retailer. Cost Plus Pricing Cost plus pricing strategy takes into account the profit of the retailer. Cost plus pricing is an ...

New era Marketing by being Purple cow The Purple cow Here are 3 lessons from the book: We live in the third era of advertising, where marketing is mainly done through word-of-mouth. Not taking risks is riskier than taking risks. If you want your product to succeed, focus on early adopters as your first customers. Lesson 1: Today marketing is mainly done through word-of-mouth recommendations. Seth walks us through the history of advertising and says there were three distinct periods. Before advertising  was way back in ancient times, when people could only spread the word about great deals with their mouths. For example in ancient Rome, when one of the vendors on the market sold particularly good fish, everyone who bought one would of course tell all their friends and family. Likely, the next time they’d go to the market, they’d visit that same vendor. During advertising  was the time during the 18- ...