Skip to main content

Retail Marketing - Tips to Promote a Retail Brand

By

The mechanism of selling products in small quantities from fixed locations to the customers for their end use is called as retailing.
In the current scenario where the end-user has several options to rely on, it is essential that the retailer promotes his brand well amongst the masses.
Let us go through some tips to promote a retail brand well:

Signage


Signboards go a long way in creating brand awareness and promoting a particular brand.
  • The signage must display the name as well as logo of the retail store.
  • It must be installed at the right place visible to all even from a distance.
  • It should not be very small. Small signages fail to attract the customers.
  • Choose the right paint colour.
  • Don’t add unnecessary information. Keep it simple but informative.
  • Make sure the signage attracts the customers into the store.
  • Choose the right theme.

Advertising

Advertising is a strong medium which influences the buying decision of the customer and prompts him to shop. The retailer must ensure to communicate the USPs of his brand to the target customers well through various modes of advertising. The advertisement must be eye-catching for the end-users to click on them.
Various ways of Advertising

  1. Billboards

    Billboard is one of the best ways of out of home advertising.
    Out of home advertising refers to creating awareness amongst the individuals when they are out of their homes.
    • Install hoardings, banners, bill boards at strategic locations such as heavy traffic areas, major crossings, railway stations, bus stands etc to entice the customers. The retailer must ensure that the banners get noticed and bring results.
    • Newspapers, Television and radio are also effective ways to promote a brand. Television reaches a wider audience and makes the store popular amongst all.
    • The advertisement should be a visual treat, appeal the customers and prompt them to visit the store.

  2. Coupons

    • Coupons are an effective way of promoting a brand as they offer some kind of financial benefit to the customers in the form of discounts and rebates and thus attracting them into the store.
    • Coupons help in furthering the brand image of the retail store without much investment.
    • More and more people visit the stores to redeem the coupons, thus making the brand popular.
    • Discounts, sale, rebates are good ways to promote a brand.

  3. Private Label

    • Private label is an effective way to promote one’s brand at low costs.
    • Products manufactured by one company but sold under another company’s brand name are called Private Label Products.
    • Create your own website.
    • Print your own calendars, diaries, planners, table tops with your store’s name, address as well as logo. Such an activity creates awareness among individuals.
    • Always keep your visiting cards handy and distribute them to as many people as you can.
    • In the current scenario, social networking sites go a long way in promoting brands. Create communities and invite people to join the same.
    • Customer loyalty programs help to retain customers and attract new individuals to the store.
    • Create a positive ambience at the store. Nothing works better than customer satisfaction in the retail industry. One satisfied customer brings ten new customers along with him.
Labels:

Comments

Post a Comment

Popular posts from this blog

HUMAN RESOURCE PLANNING AT WIPRO

By
HUMAN RESOURCE PLANNING AT WIPRO Overview of Wipro Wipro started   as vegetable oil company in 1947  Azim Premji, a graduate in Electrical Engineering from Stanford University, at the age 21, repositioned and transformed Wipro (Western India Vegetable Products Ltd) into a consumer goods company  Producing hydrogenated cooking oils, laundry soap, wax and tin containers. 1975 - Wipro Fluid Power to manufacture hydraulic and pneumatic cylinders. At that time, it was valued at $2 million. 1977 - Entry into information technology sector. 1979 - developing its own computers 1981 - selling the finished product. 1980 - moved in software development 2000 - Wipro Ltd ADRs were listed on the New   York Stock Exchange. Employs more than 1,00,000 people in over 50 countries.  A career at Wipro means to learn and grow continuously, opportunities to work on the latest technologies alongside the finest minds in the industry, competitive sala...
1 comment
Read more

Three Tips for Motivating Your Customer Service Team

By
Three Tips for Motivating Your Customer Service Team Scripting exactly what customer service employees should do in every situation drains the initiative out of even the most highly motivated workers ! But when you set up a system that enables you to trust your employees to exercise their own judgment and learn from their experience, they may well deliver a far better customer experience. (1) Establish guardrails !  People handling calls should understand where they have latitude and where they don’t. Within those guardrails, your team should be free to exercise judgment. (2) Seek feedback.  Ask customers for feedback after each transaction. Circulate the comments to team leaders so they can see where they’re succeeding, where they still have work to do, and what, specifically, your customers point out. (3)Coaching and support.  Free your supervisors and experienced customer care professionals from some tasks so they can devote...
Post a Comment
Read more

Create a Work Environment That Encourages Employee Engagement

By
Create a Work Environment  That Encourages Employee Engagement Your Managers Are Key When You Want Engaged Employees BY  SUSAN M. HEATHFIELD Does your workplace encourage employee engagement? Probably not. But, it should. It's a powerful factor in your business success. Engaged employees are more productive, customer-focused, and profit-generating and employers are more likely to retain them. According to the Gallup organization, employee engagement is a necessary strategy for companies that want to succeed in the marketplace.  Employee engagement is not a Human Resources initiative that managers are reminded to do once a year. It's a key strategic initiative that drives employee performance, accomplishment, and continuous improvement all year long. It's the outcome from how your organization interacts with people to drive business results. Just as organizations cannot create employee empowerment, employee motivati...
1 comment
Read more