Management, Books and Learning

Nowadays, customers can obtain any information anytime and anywhere. All thanks to the Internet and technology. Hence, it is quite vital for the business owners to remember that social media or digital platforms can heavily influence the image of their companies. Digital marketing is a process of developing brand awareness online. In the era of a digital world, Digital Marketing tools and techniques provide much-needed insights to business owners with the best chances for competition, survival and even business growth. The Internet has evolved positively and has simplified the process of conducting business online. Owing to the technological advancements, it has opened new doors to small and medium size enterprises to utilize the resources in enhancing the business operations. Basically, this has drastically narrowed the gap between the big industry players and small players. So, if you don’t have a result oriented digital marketing strategy up your sleeves, it will be difficult ...

The mechanism of selling products in small quantities from fixed locations to the customers for their end use is called as retailing. In the current scenario where the end-user has several options to rely on, it is essential that the retailer promotes his brand well amongst the masses. Let us go through some  tips to promote a retail brand  well: Signage Signboards go a long way in creating brand awareness and promoting a particular brand. The signage must display the name as well as logo of the retail store. It must be installed at the right place visible to all even from a distance. It should not be very small. Small signages fail to attract the customers. Choose the right paint colour. Don’t add unnecessary information. Keep it simple but informative. Make sure the signage attracts the customers into the store. Choose the right theme. Advertising Advertising is a strong medium which influences the buying decision of the customer and prompts hi...

New era Marketing by being Purple cow The Purple cow Here are 3 lessons from the book: We live in the third era of advertising, where marketing is mainly done through word-of-mouth. Not taking risks is riskier than taking risks. If you want your product to succeed, focus on early adopters as your first customers. Lesson 1: Today marketing is mainly done through word-of-mouth recommendations. Seth walks us through the history of advertising and says there were three distinct periods. Before advertising  was way back in ancient times, when people could only spread the word about great deals with their mouths. For example in ancient Rome, when one of the vendors on the market sold particularly good fish, everyone who bought one would of course tell all their friends and family. Likely, the next time they’d go to the market, they’d visit that same vendor. During advertising  was the time during the 18- ...

  Book: 22 Immutable Laws of Marketing Sharing top 10 Laws from 22 Implement it and be winner of your field Objectives •        To share 40 years of marketing expertise OF Jack trout and Alries through 22 immutable laws of Marketing that govern the world of marketing. •        Strengthen our knowledge about these Rules. •        Help our customers for taking advantage of it.   How we can use it.   Can be used as a 'diagnostic check ' of a company's marketing plan for a given product or service To ensure that all possible perspectives and issues have been considered. The second use is a reminder of the importance of the perception of your service or product in the mind of your customer. What is Marketing? •        Marketing is the process of creating or directing an o...