Management, Books and Learning

The art of increasing the sale of products by effectively and sensibly displaying them at the retail outlet is called as visual merchandising . Visual merchandising refers to the aesthetic display of the merchandise to attract the potential buyers, prompt them to buy and eventually increase the sales of the store. In simpler words, visual merchandising is the art of displaying the merchandise to influence the consumer’s buying behaviour. The store must offer a positive ambience to the customers for them to enjoy their shopping. The location of the products in the store has an important role in motivating the consumers to buy them. Sensible display of the merchandise goes a long way in influencing the buying decision of the individual. The end-user will never notice something which is not well organized: instead stacked or thrown in heaps. Proper Space, lighting, placing of dummies, colour of the walls, type of furniture,music, fragrance of the store all help in increasin...

New era Marketing by being Purple cow The Purple cow Here are 3 lessons from the book: We live in the third era of advertising, where marketing is mainly done through word-of-mouth. Not taking risks is riskier than taking risks. If you want your product to succeed, focus on early adopters as your first customers. Lesson 1: Today marketing is mainly done through word-of-mouth recommendations. Seth walks us through the history of advertising and says there were three distinct periods. Before advertising  was way back in ancient times, when people could only spread the word about great deals with their mouths. For example in ancient Rome, when one of the vendors on the market sold particularly good fish, everyone who bought one would of course tell all their friends and family. Likely, the next time they’d go to the market, they’d visit that same vendor. During advertising  was the time during the 18- ...

S W A M I V I V E K A N A N D A's  Winning Formulas to become Successful Managers  -  A.R.K Sharma About the Author: Mr. A.R.K Sharma , a gold medalist in science. He is a UPSC recruited class 1 officer. At present he is the vice president of Tata Docomo Services. He has been always influenced by Swami Vivekanadha and his writings. He has authored up to 14 books which are best sellers Swami Vivekanadha: Born as  Narendra Dutta , he was a disciple of Ramakrishna. He died at the early age of 39. He is well-known for his speech at the Parliament of World Religions in Chicago, 1893 which he began with the most famous words as "Sisters and Brothers of America" Why this Book? To Analyse and increase our commitment for our success. Characteristic of people : 1) People with Low commitment and Low competency -  like COLORLESS and ODORLESS FLOWERS a) Always require monitoring, guidance, cause of correction...

  Book: 22 Immutable Laws of Marketing Sharing top 10 Laws from 22 Implement it and be winner of your field Objectives •        To share 40 years of marketing expertise OF Jack trout and Alries through 22 immutable laws of Marketing that govern the world of marketing. •        Strengthen our knowledge about these Rules. •        Help our customers for taking advantage of it.   How we can use it.   Can be used as a 'diagnostic check ' of a company's marketing plan for a given product or service To ensure that all possible perspectives and issues have been considered. The second use is a reminder of the importance of the perception of your service or product in the mind of your customer. What is Marketing? •        Marketing is the process of creating or directing an o...