Book: 22 Immutable Laws of Marketing Sharing top 10 Laws from 22 Implement it and be winner of your field Objectives • To share 40 years of marketing expertise OF Jack trout and Alries through 22 immutable laws of Marketing that govern the world of marketing. • Strengthen our knowledge about these Rules. • Help our customers for taking advantage of it. How we can use it. Can be used as a 'diagnostic check ' of a company's marketing plan for a given product or service To ensure that all possible perspectives and issues have been considered. The second use is a reminder of the importance of the perception of your service or product in the mind of your customer. What is Marketing? • Marketing is the process of creating or directing an o...
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