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Schools: From Service to Profit Centers

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Schools: From Service to Profit centers


Recently I received many inquiries for consulting on "How to get new students for my school"

Based on the meetings I had sharing some of the observations and concerns connected to Schools

Before these meetings for me schools were a holly place where service of ensuring great citizens for nation is ensured but these recent day meetings shocked me. 

Why?

  • The language of school trustees/owners is changed to language of entrepreneurs rather than serving the nation
  • They are speaking language of more enrollments/Admissions and profits rather then education quality
  • They are developing their marketing plans and calculating ROI's 
  • Admission time has became season for them
  • They have set budget of marketing and branding for achieving desired goals
  • From my 8 meetings only 1 schools shared how they are ensuring up-gradation of teaching skills of their teachers or working on providing education friendly environment 
Some where the reason is we as parents:
  • During the communication i realized how as parent we are more focused towards:
  • Amenities : Which is making our child more comfortable rather then competent 
  • Central Ac's : How the hell it helps in ensuring better education 
  • Activities: More of Fun activities which school is doing for entertainment (We are not asking on how these will further add value in learning enhancement)
  • Extra curricular activities: Which in a way became marketing tool and more fees assurance media as we again don't ask how it will be converted in life skills (Some basic activities 100% add value like : Swimming)
  • when our child don't perform we blame our own child and not learning process set by management of school
  • we focused on how much top performers/students have scored rather then checking how much % from class have not scored well
How it is impacting us:
  • Fees hikes are taken (Including great donations for admission) for More of Amenities and Education
  • Core Values which as child they must learn is not getting ensured through education as they have clear plans for getting enrollments and keeping students for longer duration
  • Students are entertained more so that they speak wonderful things about their schools (Our child has become their marketing tool)
  • Student need extra classes /Coaching though we have ensured admission in well recognized school (Why???)
Dear Parents it is my humble request to scan education quality and value transformation system in school and not showoff things which is increasing comfort level of our child. Don't fall in trap of this Marketing tricks as they are focused on profits rather then education.
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