Skip to main content

Schools: From Service to Profit Centers

By

Schools: From Service to Profit centers


Recently I received many inquiries for consulting on "How to get new students for my school"

Based on the meetings I had sharing some of the observations and concerns connected to Schools

Before these meetings for me schools were a holly place where service of ensuring great citizens for nation is ensured but these recent day meetings shocked me. 

Why?

  • The language of school trustees/owners is changed to language of entrepreneurs rather than serving the nation
  • They are speaking language of more enrollments/Admissions and profits rather then education quality
  • They are developing their marketing plans and calculating ROI's 
  • Admission time has became season for them
  • They have set budget of marketing and branding for achieving desired goals
  • From my 8 meetings only 1 schools shared how they are ensuring up-gradation of teaching skills of their teachers or working on providing education friendly environment 
Some where the reason is we as parents:
  • During the communication i realized how as parent we are more focused towards:
  • Amenities : Which is making our child more comfortable rather then competent 
  • Central Ac's : How the hell it helps in ensuring better education 
  • Activities: More of Fun activities which school is doing for entertainment (We are not asking on how these will further add value in learning enhancement)
  • Extra curricular activities: Which in a way became marketing tool and more fees assurance media as we again don't ask how it will be converted in life skills (Some basic activities 100% add value like : Swimming)
  • when our child don't perform we blame our own child and not learning process set by management of school
  • we focused on how much top performers/students have scored rather then checking how much % from class have not scored well
How it is impacting us:
  • Fees hikes are taken (Including great donations for admission) for More of Amenities and Education
  • Core Values which as child they must learn is not getting ensured through education as they have clear plans for getting enrollments and keeping students for longer duration
  • Students are entertained more so that they speak wonderful things about their schools (Our child has become their marketing tool)
  • Student need extra classes /Coaching though we have ensured admission in well recognized school (Why???)
Dear Parents it is my humble request to scan education quality and value transformation system in school and not showoff things which is increasing comfort level of our child. Don't fall in trap of this Marketing tricks as they are focused on profits rather then education.
Labels:

Comments

Post a Comment

Popular posts from this blog

HUMAN RESOURCE PLANNING AT WIPRO

By
HUMAN RESOURCE PLANNING AT WIPRO Overview of Wipro Wipro started   as vegetable oil company in 1947  Azim Premji, a graduate in Electrical Engineering from Stanford University, at the age 21, repositioned and transformed Wipro (Western India Vegetable Products Ltd) into a consumer goods company  Producing hydrogenated cooking oils, laundry soap, wax and tin containers. 1975 - Wipro Fluid Power to manufacture hydraulic and pneumatic cylinders. At that time, it was valued at $2 million. 1977 - Entry into information technology sector. 1979 - developing its own computers 1981 - selling the finished product. 1980 - moved in software development 2000 - Wipro Ltd ADRs were listed on the New   York Stock Exchange. Employs more than 1,00,000 people in over 50 countries.  A career at Wipro means to learn and grow continuously, opportunities to work on the latest technologies alongside the finest minds in the industry, competitive sala...
1 comment
Read more

Digital India : Go Cashless (Know how to do it)

By
Shared what are the medias and process one can start using tools available for online payments and initiate digital payment process with ease. Objective of the Presentation is: To share mediums we can use for online transactions To share take cares while doing digital payments so that individual who is new to the process can use it effectively and be in flow Also shared : Do'es and Don'ts while going digital Benefits of digital payment and Things needs to be taken care while doing digital transactions Some of the tools/ applications mentioned are: Paytm BHIM Net Banking Mobile Banking Aadhar enabled Payment Video: Digital India  
Post a Comment
Read more

Retail Merchandising

By
Merchandising Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well. Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store. Merchandising helps in the sensible presentation of the products available for sale to entice the customers and make them a brand loyalist. Promotional Merchandising The ways the products are displayed and stocked on the shelves play an important role in influencing the buying behavior of the individuals. A merchandiser maximizes the sale of the products by: Attractive packaging The packaging of the merchandise goes a long way in improving the brand value of the...
Post a Comment
Read more