Management, Books and Learning

Cross Merchandising Retailing refers to the concept of selling merchandise in small quantities to the consumers for their end use. According to retailing, the individual can walk up to any nearby retail store and purchase products as per his need and pocket in small units for his own consumption. The display of merchandise at the store plays an important role in attracting the customers into the store . The display of the products at the retail store goes a long way in influencing the buying behaviour of the consumers. The presentation of the products is essential to create that first impression in the minds of the consumers. Cross Merchandising Cross merchandising refers to the display of opposite and unrelated products together to earn additional revenues for the store . Products from different categories are kept together at one place for the customers to find a relation among them and pick up all. According to cross merchandising: Unrelated products are d...

Merchandising Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well. Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store. Merchandising helps in the sensible presentation of the products available for sale to entice the customers and make them a brand loyalist. Promotional Merchandising The ways the products are displayed and stocked on the shelves play an important role in influencing the buying behavior of the individuals. A merchandiser maximizes the sale of the products by: Attractive packaging The packaging of the merchandise goes a long way in improving the brand value of the...

The mechanism of selling products in small quantities from fixed locations to the customers for their end use is called as retailing. In the current scenario where the end-user has several options to rely on, it is essential that the retailer promotes his brand well amongst the masses. Let us go through some  tips to promote a retail brand  well: Signage Signboards go a long way in creating brand awareness and promoting a particular brand. The signage must display the name as well as logo of the retail store. It must be installed at the right place visible to all even from a distance. It should not be very small. Small signages fail to attract the customers. Choose the right paint colour. Don’t add unnecessary information. Keep it simple but informative. Make sure the signage attracts the customers into the store. Choose the right theme. Advertising Advertising is a strong medium which influences the buying decision of the customer and prompts hi...