Management, Books and Learning

Staff Motivation  To increase productivity of staff As every employee has different type of motivation which appeals them the most. For ex. Few employee can be motivated by money, other can be motivated by Appreciation, Personalized care, some employee can be motivated by giving challenging job or by promoting him to different level. You need to identify staff behavior and should give appropriate motivation so that you can keep employee motivated at all time. Different type of motivation which you can do Giving/assigning challenging job. Appreciating Employee for doing something better on a weekly basis (appreciate staff in front of other employee) Giving trophy/ gift as a sign of appreciation in front of other staff You as a owner work with them and try to understand their difficulties. Show sympathy with their family personal problem and try to help them in their personal problem. Monthly or quarterly picnic or hotel visit with entire staff. Wher...

Imagine if the Beatles sang, “She appreciates you”. Imagine if Steve Jobs said “Apple is just a job, I don’t care much about it”. Imagine if Richard Branson said “I don’t want to risk losing money, it’s too dangerous”. We’d all be living in a world with less role models, and yes… a little less love. With more markets and more competition, business owners and startup founders try to out-do each other with the next big idea or product. There’s so much struggle to succeed that it becomes difficult to see the forest for the trees. So the only thing that will keep you going, in the darkest or brightest of days is the   love of it all . However, a desire to succeed isn’t enough. Knowing what to do with success when you finally get it is equally as important. 1. Have the 3 components of passion the what   is the work you are passionate about. It could be art, selling or writing code. Yet to be a successful you must also embrace the bad stuff – the pitching, the b...

Nowadays, customers can obtain any information anytime and anywhere. All thanks to the Internet and technology. Hence, it is quite vital for the business owners to remember that social media or digital platforms can heavily influence the image of their companies. Digital marketing is a process of developing brand awareness online. In the era of a digital world, Digital Marketing tools and techniques provide much-needed insights to business owners with the best chances for competition, survival and even business growth. The Internet has evolved positively and has simplified the process of conducting business online. Owing to the technological advancements, it has opened new doors to small and medium size enterprises to utilize the resources in enhancing the business operations. Basically, this has drastically narrowed the gap between the big industry players and small players. So, if you don’t have a result oriented digital marketing strategy up your sleeves, it will be difficult ...

  The biggest advantages are know how, previous experience, ability to deal with ambiguity and the ability to create value in a very short period of time.  Too often clients hire people and call them 'consultants' just because they are on a contract.    There's a huge difference between contractors and consultants IMO. Contractors are usually brought in to fill staff augmentation roles for a period of time.  Think - I need a Project Manager to manage project 'xyz' for 3 months.  They need only have generic PM skills in many cases and the ability to execute.    True consultants are brought in because of their expertise in a specific functional area or areas.  They bring knowledge to the table which isn't available in house and can both execute the tasks at hand as well as guide the client and provide advice towards decisions which need to be made now and in the future.  By bringing in additional subject matter expertise there's a ty...