How digital marketing helps in Business Growth?

Nowadays, customers can obtain any information anytime and anywhere. All thanks to the Internet and technology. Hence, it is quite vital for the business owners to remember that social media or digital platforms can heavily influence the image of their companies. Digital marketing is a process of developing brand awareness online. In the era of a digital world, Digital Marketing tools and techniques provide much-needed insights to business owners with the best chances for competition, survival and even business growth.

The Internet has evolved positively and has simplified the process of conducting business online. Owing to the technological advancements, it has opened new doors to small and medium size enterprises to utilize the resources in enhancing the business operations. Basically, this has drastically narrowed the gap between the big industry players and small players. So, if you don’t have a result oriented digital marketing strategy up your sleeves, it will be difficult to stay competitive in the virtual business world.

As a business owner, if you are sticking with the traditional means of marketing, it’s high time you shift to the marketing the digital way to grow and establish a strong presence on the Internet. In the era of digitalization, it is advisable to opt for this new and innovative way of marketing for the growth of your business.

Here are some reasons why your business need an effective digital marketing strategy:

• Cost Savings: Those dependent on traditional marketing are bound to spend more for promotional activities. Opting for digital methods have proven to be cost-effective and one can cut down promotional costs by about 40% without neglecting the end goal of marketing. This is because, as a business owner, you have multiple marketing channels to utilize and get favorable results without increasing the overall expense.
• Greater Engagement: Social media is an integral part of a digital marketing plan and it fosters better connection with the targeted audience. It is a path aimed at reaching and segregating the audience based on their feedback, interest and behavior to meet promotional goals. Social media channels provide valiant support in creating a client list being more specific in promotion of products or services. When it comes to traditional ways, it is difficult to have such liberties.
• Higher Conversion Rate: Digital marketing enjoys an edge better conversion rates over traditional marketing options. Top marketers have backed SEO, email marketing and social media marketing to boost up the conversion. Basically, it will streamline the process of fostering effective and timely interactions with the wider audience to achieve higher conversion rates. This strategy would significantly increase the leads, sales or subscribers far more quickly.
• Higher Profitability: Traditional way of promotion does not assure of profitable returns on the investment. While, digital marketing has proven that small or large size business have experienced around 2.8 times better profit growth. This is achievable on the account of implementing apt digital marketing techniques that can lead to exceptional conversion rates. All in all, it is the fuel to take your business to another level.
• Good Reputation: A good digital marketing strategy enables a business build up a reputation online. With a good reputation, customers are able to show more confidence in products or services offered leading to greater customer loyalty. They may eventually act as great references.
• Mobile Customers: The digital marketing strategy focuses on reaching out to mobile users. According to a recent research, mobile devices have proven to be a vital factor in helping customers take informed decisions. Therefore, its important to plan and reach out to users by offering them valuable inputs about the products or services, deals or special offers, and more to increase the sales.
• Building Credibility: With virtual marketing techniques, a business owner is empowered to spread the word on the social media channels in a precise manner. The customers can share their positive reviews by virtue of business social media accounts. Around 90% people show trust in a product, where their friends or close ones have recommended it. This ultimately proves to be decisive in building the right credentials to become a strong player in the industry.

In short, digital marketing strategy can act as a catalyst to enable businesses think differently and keeping in times with the disruptions happening in the marketing world and evolve their strategies around it.

 

Credit: Anand Kadam, Digital Marketing Manager at Intelegain Technologies